A live streaming conference from Radio 24 studios

Italian radio station Radio 24, part of the Il Sole 24 Ore group, is hosting a digital event dedicated to the challenges of increasing life expectancy. Titled "Longevity: vivere meglio, vivere a lungo" (Longevity: Living Better, Living Longer), this digital roundtable will take place on Wednesday, September 30, from 2:00 PM to 4:00 PM.

The event will be broadcast live via streaming from the radio's studios, available free of charge on both the Radio 24 and Il Sole 24 Ore websites. Those wishing to attend must register in advance through the Events section of the Radio 24 website.

Laptop displaying a streaming broadcast with audio headphones

Health and finances at the heart of discussions

This event will address the multiple dimensions of longevity, covering both health and economic aspects. The discussion will be led by two prominent radio personalities:

  • Debora Rosciani, host of Due di Denari, a program focused on financial education
  • Nicoletta Carbone, presenter of Obiettivo Salute, a health-centered show

This dual approach reflects the belief that living longer requires rethinking both medical prevention systems and financial protection measures. Quality of life at different stages of adulthood depends on several factors: adapted lifestyles, early screening, medical innovations, and appropriate support solutions.

Speakers from diverse sectors

The panel will bring together professionals with complementary expertise to enrich the debate:

  • Renato Antonini, CEO of Zurich Investments Life
  • Daniele Damele, president of Fasi (healthcare assistance fund)
  • Cinzia Di Michele, CEO of Stannah
  • Dr. Filippo Ongaro, physician and science communicator
  • Dr. Federico Usuelli, head of the ankle and foot orthopedic department at Humanitas San Pio X hospital in Milan

An inspiring format for webradios

This Radio 24 initiative demonstrates how a station can expand its reach beyond traditional broadcast. The digital streaming roundtable format represents an interesting opportunity for webradio operators looking to diversify their content offerings.

Organizing themed events broadcast live allows stations to:

  • Build audience loyalty around recurring appointments
  • Create reusable content in the form of podcasts or clips
  • Engage partners from sectors related to the topic covered
  • Strengthen editorial credibility by inviting recognized experts

For listeners, this type of programming offers added value compared to standard shows, providing in-depth exploration with qualified speakers. Free access and online availability remove geographic barriers and reach a wider audience.

Themed webradios, particularly those focused on health, wellness, or personal finance, can draw inspiration from this model to create their own digital events and establish themselves as leading voices in their field.

Source : FM-World

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